Shopper Studies

APPLICATIONS:

  • Shelf impact studies.
  • Quantitative shopper studies.
  • Decision-making process studies.
  • Evaluate product category in retail departments.
shopper studies

QUESTIONS WE HELP YOU ANSWER:

shopper studies

  • How does the product stand out, and how does a customer really make a purchase decision?
  • Does the customer compare prices or is he/she drawn purely by packaging?
  • When in the shopping process is the product introduced, and what have they seen before that might affect their decision?
  • Does the consumer see the POS (Point of Sale) promotion?

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