To gain an in-depth understanding of the actual customer experience of the potential product/service.
To gain insights around their decision-making, identify the concept with most potential, and make improvements with regard to the product/service.
To get feedback on potential pricing and the most effective communication channels.
Evaluate e-commerce processes.
Study website effectiveness.
Test mobile app interaction.
Ethnos provide various usability testing & pilot studies to analyse the effects of user experience of the potential product, service, mobile app or website
QUESTIONS WE HELP YOU ANSWER:
Do respondents misunderstand ordering procedures, get stuck and terminate the order?
Is on-site promotion going unseen due to banner blindness?
Can users be guided to see products/offers of more value to your client?
Is the website user- friendly enough to convert visitors into customers?
Does the target group correctly understand the mobile tablet app?
METHODOLOGY AND DELIVERABLES:
Consumers take us on their pilot experience using a think-aloud approach to afford us an understanding of what they are doing and thinking beyond simple observation.
For some products and categories we place the product in-home so consumers can use and experience the product. We do a pre-placement interview and get consumers to complete diaries and take photographs to describe their usage and experience. After usage, we conduct a detailed final discussion.
We use highly trained ethnographers to facilitate the discussion and piloting exercise which they record (audio and visual) and take comprehensive notes of.
We take a short video clip of each respondent to provide further insight about the actual experience and perceptions of the core communication target market.
Ethnos is a specialist South African CONSUMER INSIGHTS agency, with 10 years of experience, that focuses on the early marketing planning phase of the marketing cycle to ensure smarter, more-profitable decisions are made before launch.
We are experts at conducting Ethnographic Research and Eye Tracking Research that delivers a 360° understanding of consumers and markets.
Eye tracking research & usability testing combine advanced visual behaviour analyses with traditional marketing research techniques.4 years ago
Advert Evaluation Studies are used to gain insight into existing or potential advert’s impact in terms of perception, persuasion, & impact.4 years ago
Boost Africa Foundation is a Cape Town based NGO that assists children together with their families living in extreme poverty to stay in school. This initiative aims to establish leadership and role models in these communities through education.
Ethnos is proud to be involved with Boost Africa Foundation to help inspire and develop the future legends of South Africa.