Ad & Packaging Testing

APPLICATIONS:

  • Evaluate existing package design for new markets.
  • Make comparative studies for new package design.
  • Study product impact.
  • Assess new products for new/current markets with new design and packaging.
ad and packaging testing

Old

ad and packaging testing

28% look at the brand

New

ad and packaging testing

44% look at the brand

QUESTIONS WE HELP YOU ANSWER:

  • What on the package gets noticed?
  • Does the design lead customers to read the value promise?
  • Do they look at the product long enough when presented beside a competitor’s product?
  • Is the current packaging attractive enough to enter new markets or will it need modifications?

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