Focus groups usually have a few selected respondents, in which a moderator guides the group through a series of topical discussions and activities. These can be highly effective, bringing together respondents with different life experiences to discuss and debate an issue.
Focus groups allow your participation through viewing the groups, leading to an even more valuable research outcome.
Our team of experienced moderators, backed up by our in-house unit of telephone recruiters, ensure the correct respondents are recruited for the appropriate groups.
In terms of focus groups, we offer the following comprehensive research service:
Recruitment of respondents according to client requirements: We can recruit from supplied lists or free-find following pre-determined screeners or even develop screeners on your behalf according to project requirements.
Booking of venues: All venues contain viewing facilities for clients and we arrange catering for respondents and Clients. A host is available to ensure that respondents and Clients are comfortable, have name tags, sign an attendance register, and confirm that all recruitment criteria are 100% accurate.
Recordings: All focus groups are recorded (audio recordings) for quality purposes. We also provide visual video recording when required from client.
Moderation: We make use of experienced moderators following a discussion guide, designed in conjunction with the client.
Incentives: We arrange incentives in the form of cash, voucher or a donation to the respondent’s favourite charity.
Transcription: All discussions are transcribed verbatim to generate accurate and reliable consumer insights.
Ethnos is a specialist South African CONSUMER INSIGHTS agency, with 10 years of experience, that focuses on the early marketing planning phase of the marketing cycle to ensure smarter, more-profitable decisions are made before launch.
We are experts at conducting Ethnographic Research and Eye Tracking Research that delivers a 360° understanding of consumers and markets.
Eye tracking research & usability testing combine advanced visual behaviour analyses with traditional marketing research techniques.2 years ago
Advert Evaluation Studies are used to gain insight into existing or potential advert’s impact in terms of perception, persuasion, & impact.2 years ago
Boost Africa Foundation is a Cape Town based NGO that assists children together with their families living in extreme poverty to stay in school. This initiative aims to establish leadership and role models in these communities through education.
Ethnos is proud to be involved with Boost Africa Foundation to help inspire and develop the future legends of South Africa.