Ad Evaluation

Advertising Evaluation Studies are used to gain insight into an existing or potential advert’s impact in terms of: perception, recall, persuasion, impact and effectiveness.

APPLICATIONS

  • Pre-launch; post-launch or tracking insight
  • Optimal market segments to target
  • Brand recall within product category
  • Get highest ROI from ad spend: typically 80% of the marketing budget

QUESTIONS WE HELP YOU TO ANSWER:

  • Did the advert increase consumers awareness and understanding of the product?
  • Did the advert communicate the intended message effectively?
  • Were consumers encouraged to purchase the product through watching the advert?
  • Would consumers be inclined to remember the product as a result of watching the advert?
  • Evaluate brand perception
  • Gain insight into how impactful the advert was in terms of recall, persuasion, impact and effectiveness
  • Understand how the advert affected familiarity, purchase intention and usage

METHODOLOGY AND DELIVERABLES:

  • Online survey among a robust nationally representative sample
  • Allows for adverts and concepts (TV, radio, print) to be viewed and evaluated online
  • Rapid turnaround time (within 2 weeks)
  • Customised, affordable research feedback
  • Can be supplemented with: Eye-Tracking and Focus Groups